In today’s net-reliant society, marked-down rates’ influence on e-business enterprises is becoming crucial. For example, in social network online websites like CouponDarbar, promotions featuring coupon codes with reduced prices that attract potential customers have turned remarkably popular.
The elegance of discount codes or further discount coupon codes that come with a sexy price benefit has influenced individuals to go for speedy acquiring practices. Should it be an additional thrill to receive the same items yet only one minimal cost is paid out, why not?
This analysis has investigated the elements that sway the purchase action of prospective buyers and specified a lasting company internet company by putting government guidelines and providing sensible helpful hints for online-based organizations to use all of these ideas.
The rapid development of the internet and information technology, and the booming of the online shopping industry, have promoted the reform of the operation mode in various industries. “Cyber Monday” and “Double Eleven” have gradually become consumer shopping traditions, while mobile shopping and social media marketing have also rapidly developed. The traditional business model is slowly being replaced by an online business model. Internet managers and scholars have been trying to find a way to guide and optimize customers’ shopping behaviour. Among these attempts, coupon codes have caught the attention of academia and e-commerce practitioners. It is said that “the use of price promotion is like guerrilla warfare, not traditional wars of position”.
Coupon codes are code names used for getting goods at low prices or to claim redeemable funds. When a consumer obtains a discount from sharing a coupon online, we might consider him or her as a smart, reasonable, and lucky customer. Reasonable people are the backbone of society and the engine of social progress. Hence, the desired effect of coupon codes has attracted the attention of business managers and scholars. From social media to deal websites, from official websites to consumer forums, coupon codes are spreading, and different business models that use coupon codes are emerging. Managers are looking for cost-effective ways to attract customers, distribute discounts, undertake goals, and guide customers. Researchers also focus on how to create and capture value that encourages customers to buy and distribute coupons at the same time. The research data sampled from the official website to the feedback website indicate that using the total web traffic local peak period for the design of discounts achieves the desired results, and the thickness of the discounts generated by the merchant website is consistent with Engel’s law. The impact when offering deals through C2C commerce models is also explored. The improved model can help to get more benefits compared to the regular discount model.